Meet Ryan. He's 6 years old, likes to play with toys, and has just been listed as one of Forbes' highest-earning YouTube celebrities.
Per Business Insider, the young entrepreneur, who hosts his family's Ryan ToysReview channel on the video-sharing site, helped his household bring in about $11 million in pretax income this year, simply by opening toys and other products and reviewing them online.
This monetized mastery of the "unboxing" phenomenon—what the Verge has described as "a blend of innocent childhood antics and relentless, often overwhelming consumerism"—places Ryan's channel in the No. 8 slot on the Forbes list (tied with the slapstick team Smosh), alongside other big YouTube names like brothers Jake and Logan Paul, Minecraft whiz Daniel "DanTDM" Middleton, and the controversial PewDiePie (real name: Felix Kjellberg).