Many New Jersey high-school sports programs enter into franchising deals with licensing companies who sell t-shirts, hoodies and the like with the school's team name. But New Jersey state officials now say that these schools are only making pennies on the dollar.
According to a story on highschoolsportsnj.com, the licensing deals are complex and difficult to understand. Unauthorized dealers are also making money off team apparel without the knowledge and approval of schools. "Big-box" retailers and smaller stores are selling unlicensed gear without the consent of the schools.
“It’s the wild, wild west,” Verona athletic director Robert Merkler told the website.
Highschoolsportsnj.com has the complete results of an investigation by NJ Advance Media.